A little "outside NJ" perspective

I was recently lucky enough to have lunch with Ed Efchak. He's the managing director and senior consultant for Belden Associates and is also the president of the International Newsmedia Marketing Association. Through his work at Belden on newspaper market studies and his contacts with the international newspaper community through INMA he was able to share some unique perspectives on the optimistic future for newspapers. He shared stories from India, Australia, and Singapore that showed time and again the positive results that are achieved when newspaper products innovate to meet customer needs. We talked a lot about how newspapers are redesigning their pages so that EVERY page becomes a "must read" and how digital products will "no longer be an appendage to print but vice-versa." One particular example includes a chain of stealth start-up digital newspapers in Australia that have gained a lot of traction with news consumers and advertisers alike.

Ed agreed to write a guest article for NJPA's latest InPrint newsletter. If you'd like to read more about his global view on the optimistic future of newspapers, send me an email. I can email you a copy of his article and/or add you to our InPrint distribution list.