Local Web Ads Bolster Newspapers

I just came across a blog post by Len Muscarella, President of Interactive Media of Parsippany, NJ where he discusses signs that local online ad revenues are starting to replace the losses in print. Some key stats:

• US newspaper sites reach more than 65 million unique visitors per month (Nielsen Online)
• Newspaper sites generated $3 billion in revenue in 2007, an 18% jump over 2006 (NAA)
• Revenues of local newspaper sites (not including national titles such as Wall Street Journal and USA Today) are expected to reach $3.7 billion in 2008 (Borrell Associates)

Len also shares some information on NJPA's online ad placement services that launched in 2007. To view the full story, visit Len's blog. Thanks to Len for helping spread the good news about newspapers and for helping promote NJPA's one-stop newspaper website ad services!