3Q: Newspapers Draw 41% of US Internet Users

According to an analysis conducted by Nielsen Online, newspaper websites attracted a record 68.3 million unique visitors in the third quarter of 2008 - that's more than 41% of all American Internet users! This represents a 15.8% increase over the same period last year. Experts believe that this year's major news stories - the presidential election race and economic crisis - have positioned newspaper websites favorably in comparison to their online counterparts. Newspapers' reputation for credibility and editorial authority are attracting large audiences seeking information about these top stories.